Recently I’ve been losing the battle against the flow of administrative backend tasks relating to content creation and running a business online…

After I launched the PARAZETTEL Community, aside from creating one more course which I ​launched the past weekend​, I feel as though I’ve just been poking around with pointless tweaks and admin. The kind of thing that’s not actually going to move the needle in any direction.

This prompted me to think about what I actually desire from these continual outputs. The realisation was that I want to create what I want, every day, without being tied to one particular output.

I believe that I can get to this point, and will continue to try to do so for now, but not without some sucking it up and addressing the necessary evil of social media for audience and business growth.

This is because I’m going to need some way of supporting myself and I’d rather do that by working on my own things than somebody else’s dream.

This could be done better than I have been though, in a way that better prioritises creating, rather than consuming. So I’ve been simplifying things.

(I know, there’re only so many times that I can go down the path of this topic in the newsletter, but it’s become so relevant again recently that I thought I’d come back to it again.)

The process started a couple of days ago.

The email marketing, now that I have a second offer on the go, has to be re-targeted and organised in a new way. I’d not been tackling it so yesterday morning, I just sat down and got the whole thing done.

Now, rather than a whole host of different sequences and automations, I’ve got one main content sequence that everyone receives, with dynamic elements in the emails to pitch them the right kind of move to progress within the funnel.

Much easier to keep track of, and frees up my time to create top-of-funnel content teaching more people more things.

Another thing that’s been weighing on my mind recently is that of social media (surprise, surprise). Although I don’t feel caught up in consumption on the platforms, they seem to be hijacking my thoughts a lot.

So I’ve tried to simplify my processes for creating content for social media, spending less time consuming there and removing the apps from my phone.

The benefits of these changes I’m making can’t come fast enough. It’s approaching a real crunch time in my life - I’m graduating university, moving house and starting a real job in the real world.

for a while in university, I didn’t really understand how cushy the entire setup is there. But now it’s time to really start taking setting things afterwards seriously, I’ve realise that nobody else really gives a damn - they’ll look after themselves as a priority, and I have to do the same.

Thus there’s a change coming to Fundamentalised soon too, I’ll email you in the coming days to let you know about this.

It has quite a lot to do with what I’ve covered in the issue above and keeping things simplified but I won’t jump the gun, rather let you know in full when I reach out.

See you then,

– Theo

Last week’s issue (extended cut)…

Read the previous issue - 089 • Lessons from a third of a lifetime in the gym

I put all of these back up on YouTube again. What was I thinking in taking them down?! A little bit of a head loss on my part here but we’re up and running again.

What I’ve started reading this week…

Somewhat fittingly, it’s Down and Out in Paris and London by George Orwell, a memoir of the time he spent in poverty in the two cities in his twenties.

My friend and I are looking to head to the city after I’m done with graduation, so it feels like a relevant read to get myself in the mood for perhaps having to live a little more rough than I’ve been used to in order to establish a foothold for the rest of life.

I also picked up Nausea by Jean-Paul Sartre - quite an unknown quantity, but I’m looking forward to reading something that’s not quite as straightforward and informational as a lot of the things I’ve spent the last few years reading.